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Beaujolais nouveau
Beaujolais nouveau ((:bo.ʒɔ.lɛ nu.vo)) is a red wine made from Gamay grapes produced in the Beaujolais region of France. It is the most popular ''vin de primeur'', fermented for just a few weeks before being released for sale on the third Thursday of November. This "Beaujolais Nouveau Day" used to see heavy marketing, with races to get the first bottles to different markets around the globe. The current release practice is to ship the wine ahead of the third Thursday of November, and release it to the local markets at 12:01 a.m. local time.
== History ==
Beaujolais had always made a ''vin de l'année'' to celebrate the end of the harvest, but until WWII it was only for local consumption. In fact, once the Beaujolais AOC was established in 1937, AOC rules meant that Beaujolais wine could only be officially sold after 15 December in the year of harvest.〔 Warning - plays music by default〕 These rules were relaxed on 13 November 1951,〔 and the Union Interprofessionnelle des Vins du Beaujolais (UIVB) formally set 15 November as the release date for what would henceforth be known as Beaujolais nouveau.
A few members of the UIVB saw the potential for marketing Beaujolais nouveau. Not only was it a way to clear lots of ''vin ordinaire'' at a good profit, but selling wine within weeks of the harvest was great for cash flow. Hence the idea was born of a race to Paris carrying the first bottles of the new vintage. This attracted a lot of media coverage, and by the 1970s had become a national event. The races spread to neighbouring countries in Europe in the 1980s, followed by North America, and in the 1990s to Asia.〔 In 1985, the date was changed to the third Thursday in November to take best advantage of marketing in the following weekend.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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